Search and the customer journey

Understanding how search works is critical for today’s marketing professional. It’s not enough to sprinkle some keywords into your copy and hope you’ve nailed it. It’s not enough to focus…

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You are what you E-A-T

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In SEO terms, Google looks at your EAT: Expertise, Authority and Trustworthiness. You know who else cares about your EAT? Your customers!

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